OMCARR and GBRC Sign Strategic MoU to Supercharge Competitor Intelligence for Saudi Leaders
Partnership integrates OMCARR’s market-intelligence engine into GBRC’s powerhouse advisory platform as Vision 2030 accelerates private-sector growth
Riyadh, Saudi Arabia – 23 August 2025 – OMCARR, the specialist online marketing competitor-intelligence consultancy based in London & Zurich, today announced a Memorandum of Understanding (MoU) with Gulf Bureau for Research & Economic Consultancy (GBRC), a leading Riyadh-based advisory firm serving many of the Kingdom’s most influential organizations. The agreement embeds OMCARR’s data-driven competitor-intelligence capability into GBRC’s multidisciplinary services – spanning business consulting, financial and administrative advisory, economic analysis, and marketing consulting, so Saudi companies can grow faster, spend smarter, and win market share.
Dr. Tawfiq bin Abdulaziz Al Swailem, CEO of GBRC, said:
“GBRC has long supported decision-makers with rigorous research and economic insight. By partnering with OMCARR, we connect that strategic rigor with real-time visibility into market and competitor moves, turning insight into immediate, actionable advantage for our clients.”
Why this partnership, why now
Saudi Arabia’s economy is diversifying at pace, with intense competition across consumer, healthcare, industrials, financial services, tourism, logistics, and technology. Leaders increasingly need always-on visibility into competitors’ creative, offers, pricing, search and content strategies, partnerships, and product launches and the operating rhythms to act quickly. The OMCARR–GBRC collaboration answers that need with a seamless blend of strategy, analytics, and execution grounded in local context and regulatory norms.
“Our role is to remove guesswork,” said Mudeer Khwaja, Co-Founder & Managing Partner at OMCARR. “We bring the disciplined competitor-intelligence methods we’ve honed in European markets and tailor them to GCC realities; Arabic content, regional platforms and creators, seasonality, and compliance -so Saudi teams can move with confidence.”
What the MoU covers
Under the agreement, OMCARR becomes GBRC’s competitor-intelligence partner across public and private sector engagements. Joint offerings will include:
- Always-on competitor mapping: Real-time tracking of rivals’ ads, content, promotions, pricing, SEO, and partnerships; transformed into clear “do-this-next” actions.
- Market entry & expansion playbooks: Evidence-based strategies for category launches, cross-border growth, and share-of-voice capture.
- Commercial effectiveness & budget reallocation: Identify wasted spend, double-down on high-ROI channels, and optimize creative and media mix.
- Executive-ready reporting: One-page C-suite briefs and deep-dive dashboards for boards, JVs, and investors.
- Capability building: Workshops and on-the-job sprints to embed repeatable CI routines inside Saudi marketing and commercial teams.
H.E Mr. Faisal Habash, OMCARR partner in the Kingdom, commented:
“GBRC is a powerhouse trusted by major Saudi institutions. Together, we’ll give leaders the clear line of sight they need to seize opportunity; aligning decisions with the Kingdom’s Vision 2030 ambitions and converting strategy into measurable growth.”
First 100 days: from insight to impact
The partnership will prioritize:
- Sector-specific benchmarks for priority industries,
- Joint diagnostic sprints for fast wins in paid/owned/earned channels,
- Launch-readiness audits for upcoming products and services, and
- Operating cadences (monthly and quarterly) that keep executive teams tightly aligned to market reality.
About GBRC
Gulf Bureau for Research & Economic Consultancy (GBRC) is a Riyadh-based consultancy providing research-driven advisory services to public and private organizations. Its portfolio spans strategic studies, business planning and restructuring, privatization and feasibility assessments, market studies, and marketing research, serving many of the Kingdom’s leading institutions.
About OMCARR
OMCARR is a boutique marketing-intelligence consultancy specializing in competitor analysis and market-playbook decoding. OMCARR delivers actionable insights that help businesses make better decisions, win market share, and reduce wasted marketing spend. With its Riyadh hub, OMCARR partners with Saudi and regional leaders to translate competitor visibility into confident, growth-driving action.
Media Contacts
OMCARR (Riyadh) FAO: Communications Lead – info@omcarr.com
GBRC: Media Office – info@gbrc.sa