OMCARR Opens Riyadh Office to Power Saudi Arabia’s Next Wave of Growth

European competitor-intelligence specialist arrives to the Kingdom as Vision 2030 accelerates diversification

Riyadh, Saudi Arabia – 22 August 25 – OMCARR, the specialist online marketing competitor analysis and marketing intelligence consultancy based in London & Zurich, announced the opening of its new office in Riyadh, marking the company’s official entry into Saudi Arabia and the wider Middle East.

The expansion is led by Mudeer Khwaja, Managing Partner of OMCARR, in partnership with H.E Faisal Habash, a highly respected Saudi business leader with decades of experience across multiple sectors in the Kingdom and the region.

“Saudi Arabia is entering a historic growth cycle, and the quality of decisions companies make in the next 24 months will define the next decade,” said Mudeer Khwaja. “With H.E Faisal Habash’s partnership, we’re bringing OMCARR’s competitor-intelligence to Riyadh, helping international brands enter the market and Saudi and regional brands turn market noise into clear, do-this-next strategy.”

“OMCARR gives ambitious Saudi companies an edge: visibility into rivals’ marketing strategies of ads, content, search, and entire online moves which a clear action plan,” added H.E Faisal Habash. “As the Kingdom advances Vision 2030, this capability is no longer optional. We’re thrilled to help leaders across sectors grow faster, spend smarter, and win market share.”

Why Riyadh, why now

Saudi Arabia’s economy is shifting decisively toward non-oil growth, with non-oil GDP rising 4.3% in 2024 even as oil output was constrained, and Q4 2024 GDP up year-on-year – a signal of momentum in private-sector activity. (Reuters) The Kingdom’s non-oil exports also jumped 17.8% in Q2 2025, underscoring diversification in manufacturing and services. (Arab News)

Riyadh itself is being positioned to become one of the world’s top 10 city economies under plans announced by HRH Crown Prince Mohammed bin Salman, alongside ambitions to more than double its population-cementing the capital as a regional HQ hub. (Arab News) Marketing investment is following suit: Saudi online ad spend reached about $1.22B in 2024 and continues to expand as brands digitize go-to-market. (IMARC Group) E-commerce adoption is scaling quickly, with 33.6 million Saudi internet users participating in e-commerce by 2024 (up ~42% vs. 2019), and retail e-commerce revenue projected to keep rising. (Trade.gov, ECDB)

European rigor, customized for the GCC

OMCARR’s Riyadh team will deliver the same high-discipline methods used across the UK, Switzerland and EU5, such as rapid competitor mapping, channel-by-channel benchmarking, and strategic “do-this-next” recommendations – adapted to GCC realities (Arabic content, regional platforms and creators, local seasonality, and regulatory norms). Using artificial intelligence (AI) capabilities the OMCARR supercharges what it can do for clients faster and at higher quality. The focus:

• Market & rival marketing playbook tracking: Visibility into competitors’ ads, content, SEO, offers, and online movements – converted into prioritized moves for your team.
• Budget effectiveness: Shift spend from weak tactics to proven winners; reduce wasted spend on ads, media and content production.
• Category expansion & launches: Evidence-based entry launch plans for new products and markets; faster time-to-traction using data driven strategies.
• Strategy optimisation: Creating the right winning strategy for clients to maximise growth and online presence.

Strategic partner for Saudi & regional leaders

From fast-growing Saudi brands to multinationals localising for the Kingdom, OMCARR’s Riyadh office will serve clients across consumer, healthcare, industrials, financial services, tourism, and technology-sectors prioritized under Vision 2030. With this regional hub, OMCARR is set to play a strategic role in helping companies unlock growth through sharper competitor analysis and smarter marketing decisions.

About OMCARR

OMCARR is a boutique marketing intelligence consultancy specializing in competitor analysis and market playbook decoding. We use industry leading data to deliver actionable insights that help businesses make better decisions, win market share, and reduce wasted marketing spend. With its new Riyadh office, OMCARR is accelerating its mission to become the global leader in competitor intelligence & marketing strategy consulting.

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