Features & Benefits

Features

Report Element
What is it
Why it's Important
ANALYSIS
Multiple Competitors Analysed
Gain insights from multiple competitors to refine your strategies.
A broader range allows for a more comprehensive market analysis, ensuring no blind spots.
Online Monitoring of Competitor Activity
Stay updated in real-time on competitor moves.
In a fast-paced digital world, staying current ensures you're never left behind.
Multiple OMCARR reports per year
Regular insights to adjust strategies.
Periodic insights allow for dynamic strategy adjustments in a changing market.​
Search Engine & Keyword Analysis
Understand your online visibility versus competitors.
Keyword prominence is essential in a search-dominated digital landscape.​
INSIGHTS
Social Media Listening & Engagement Metrics
Gauge your brand's resonance with audiences.
Social media is today's word-of-mouth; monitoring is crucial for brand health.
Social Media Report (incl. analytics & themes)
Deep-dive into social strategies' effectiveness.
Social platforms drive brand-customer interactions, necessitating refined strategies.
Product/ Brand/ Service Site Research
Detailed insights into competitor’s brand digital engagement.
Understand competitor brand’s specific online footprint for creating an effective strategy & campaign.
STRATEGY
Full Digital Marketing Strategy
A comprehensive online strategy tailored for you.
In the digital age, a robust online strategy is paramount for brand success.
Recommendations for Content Creation
Recom-mendations for Content Creation
Content ideas aligned with your brand strategy.
Content drives engagement; tailor-made suggestions ensure resonance.
Full Content Calendar
A roadmap for consistent online engagement.
Regular content ensures sustained audience interaction and brand visibility.
Channel Strategies
Diversified approach to reach audiences.
Different channels have unique audiences; a multi-channel strategy ensures comprehensive reach.

Benefits

Understand What Is Working & What‘s Not

Understand What Is Working & What‘s Not

Avoid having to undertake trial and error tactics. Deploy a winning strategy immediately

Develop Data-Driven Marketing Strategy

Develop Data-Driven Marketing Strategy

Data analysed from billions of data points  to provide insights

Recognise Weaknesses & Strengths

Recognise Weaknesses & Strengths

Illuminating the opportunities to capitalize upon.

Enhanced Customer Understanding

Enhanced Customer Understanding

Gain insights into audience behaviours and preferences to improve customer acquisition and retention.

Define Competitor Strategy & Strategic Decisions

Define Competitor Strategy & Strategic Decisions

Evaluate company performance against competitors, benchmark and enabling data-driven decisions and improvements.

Risk Mitigation

Risk Mitigation

By understanding competitor strategies and market trends, reduce the risk of costly missteps.

Improved Conversion Rates

Improved Conversion Rates

Actionable insights from our tool can improve engagement, driving higher conversion rates.

Informed Investment

Informed Investment

Our tool identifies the most effective channels and content types, ensuring marketing spend is optimised..

Amplify Reach

Amplify Reach

Enhance engagement and increase content lifespan, synchronised with Company’s  brand objectives.

Increased Market Share

Increased Market Share

Strategic insights can lead to more effective campaigns, driving market share growth.

ROI Maximisation & Resource Efficiency

ROI Maximisation & Resource Efficiency

Reuse and repurpose content across multiple platforms and streamline marketing for improved return on investment.

Online Marketing Competitor Analysis Research Report

info@omcarr.com

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